The ever-growing influence of globalisation affects every aspect of the business, from marketing to human resource management. Businesses have to be sensitive to how cultural differences affect individuals’ thinking, from the consumers they target to their own staff.
This degree, delivered 100% online through Study Interactive, explores the factors which affect marketing in different markets, and will teach you how to develop global marketing plans. You will also look at the problems that can result from having a diverse workforce, and develop solutions to these problems. Upon your graduation, you will have a well-rounded overview of international business practices.
● UK undergraduate degree or equivalent – any subject area
● English levels 5.5 IELTS (5.5 in all bands) or equivalent*
● Relevant work experience is an asset, but no work experience is required
Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route)
International business involves the transaction of products and services between multinational commercial parties. Studies in the international business offer expertise in international market dynamics, managing cross-border transactions, negotiation techniques and others. International business degrees borrow elements from broad areas such as economics, politics or marketing.
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